Obedience Is Not A Bad Thing Essay - 1465 Words

Obedience is defined as compliance with an order, request, or submission to another’s authority. Just about everyone obeys someone or something on a daily basis without even thinking about it. It is normal and useful for keeping law and order in a common civilized society. Obedience is not a bad thing, it is just a way of controlling people. However, the opposite end of obedience is disobedience which is usually viewed as bad, especially in the context of a societal view. Both obedience and disobedience serve a purpose, from positive control through obedience, to denying control to avoid being influenced to do something immoral. Erich Fromm, Doris Lessing, and Stanley Milgram reveal how the effects of obedience can be negative and how hard it can be to disobey. Obedience can be catastrophic; during the holocaust, many men obeyed orders only to find they were puppets in an evil scheme. However, thriving obedience in the human species is a cause of the need to please, a difficul ty to disobey, and social pressures that are displayed among groups. Many war crimes and horrific historical events involve the forces of obedience especially within groups. These tragic events as time has passed have sparked curiosity in many behavioral scientists. Research through experimentation has occurred and helped explain some of the behaviors witnessed such as in the famous Milgram experiment. Stanley Milgram performed an experiment that revealed some truly baffling facts when it comes toShow MoreRelatedObedience Is Not A Bad Thing Essay1420 Words   |  6 Pagesauthority is obedience. Just about everyone obeys someone or something on a daily basis without even thinking about it. It is normal and useful for keeping law and order in a common civilized society. Obedience is not a bad thing, it is just a way of controlling people. However, the opposite end of obedience is disobedience which is usually viewed as bad, especially in the context of a societal view. Both obedience and disobedience serve a purpose, from positive control through obedience, to denyingRead MoreObedience to Authority Essays836 Words   |  4 Pageseven human being’s life; along with this, is the expectation of obedience to that authority. Through this obedience, many great things have been accomplished, as well as many instances of cruel and immoral acts. Defiance of the established authority, though, has also lead to great things, such as the creation and founding of the United States of America. In his writing, Obedience to Authority, Stanley Milgram examines the obedience to authority without questioning or taking responsibility and theRead MoreReal Life Implications Of The Milgram Experiment1698 Words   |  7 PagesReal Life Implications of the Milgram Experiment One of the most controversial studies in the history of psychology is Stanley Milgram’s Obedience experiment, which revealed the power of obedience and the horrendous acts people would commit when faced by an authority figure. Milgram selected male participants to be part of a learning study. He got people to be either the learner or the teacher. It was fixed that they were always the teacher. The teacher would shock the learner if they would getRead MoreA Few Good Men By Erich Fromm1403 Words   |  6 Pages Studying obedience to authority most often reveals human nature repugnantly; however, it teaches society individual capability and, thus, it can prevent unethical actions. In the film, A Few Good Men, Col. Nathan R. Jessup, the commanding officer at Guantanamo Bay Cuba orders a â€Å"code red† – an unsanctioned disciplinary action against Pfc. William T. Santiago. Lance Cpl. Harold W. Dawson and Pfc. Louden Downey, two U.S. Marines, are the fellow platoon members that implement the code red, and LtRead MoreA Few Good Men Analysis1331 Words   |  6 Pagesauthorization, specifically in the military (Zimbardo 116-117, Kelman and Hamilton 139-142). Zimbardo would consider Dawson’s following of the Code Red to be a product of his environment, in this case, the military (116). Based on â€Å"When Good People do Bad Things,† Dr. Phil, Ph.D., agrees with Zimbardo that ordinary people are capable of carrying out heinous acts, depending on the situation. Dr. Phil interviews a military Ranger, Alex, who robbed a bank inadvertently. The Ranger was under the impressionRead MoreEssay on Obedience to Authority574 Words   |  3 PagesObedience to Authority Today our society raises us to believe that obedience is good and disobedience is bad. We are taught that we should all do what we’re told and that the people that are disobedient are almost always bad people. Society tells us this, but it is not true. Most people will even be obedient to the point of causing harm to others, because to be disobedient requires the courage to be alone against authority. In Stanley Milgram’s Perils of Obedience experiment, his studiesRead MoreWhat Can Social Psychology Teach Us About What Happened At Abu Ghraib? Essay1023 Words   |  5 Pagesthe line to gain information by the centre intelligence agency, tier 1A was known as the interrogation hold. One detained was mentally ill, he covered himself in faeces every day, the soldiers would have to role him in sand so he wouldn’t smell so bad and they named him ‘Shitboy’. What was he doing in an interrogation hold? This is one example that shows the level of humilia tion and dehumanisation that went on. Philip Zimbardo was an expert witness for U.S. Army Reserve Staff Sgt. Ivan â€Å"Chip† FrederickRead MoreCustomer Service And Employee Satisfaction1604 Words   |  7 Pagesthat good leadership directly relates to the quality of business. Meaning that the better the leadership, the better the business. Quality leadership one of the major keys of developing good customer service and employee satisfaction. Considering obedience defines whether we obey or disobey the authority, many individuals today have no choice but to obey. Leaders of businesses are far along being autocratic to their leadership style instead of democratic. Individuals feel afraid and feel like slavesRead MoreDisobedience Vs Obedience1700 Words   |  7 PagesIn society, obedience to authority is ingrained in humanity from an early age, causing some individuals to blindly obey orders without contemplating the credibility of the source. In psychoanalyst Erich Fromm’s article â€Å"Disobedience as a Psychological and Moral Problem,† he explains that throughout human history obedience has been associated with virtue and disobedience with sin (Fromm 127). Fromm suggests that our conscience is an internalized voice of authority (126). Fromm claims individuals needRead MoreResearch Paper on Child Behavior1597 Words   |  7 Pagesoblivious to the respect that parents deserve and everything centers on their own needs. Throughout this paper many things have been explored such as: attachment issues in psychology, history of childhood behavior problems in biological relatives of boys with ADHD and conduct disorder, dealing with disrespect in your teenager, the seven keys to child obedience and how children’s bad behavior gives insight to academic achievements. New Research Suggest â€Å"New research suggests that children entering

Truck Culture of Pakistan - 3173 Words

1. Truck Culture of Pakistan: Art in any form is joy to the eyes. In Pakistan there is this great art (known as Truck Art) which has captured the imagination of tourists and art lovers from all over the globe. Its not cheap, it’s not easy but a truck owner without a truck art is not acceptable in the Truck Drivers fraternity. 1.1 History of Vehicle Painting in Pakistan The extraordinary tradition of decorating trucks has its roots in the days of the British Raj when craftsmen made glorious horse drawn carriages for the gentry. The 1920s the Kohistan Bus Company asked the master craftsman Ustad Elahi Bakhsh to decorate their buses to attract passengers. Bukhsh employed a company of artists from the Punjab town of Chiniot, whose†¦show more content†¦The most common features are landscapes, womens face, birds, tigers and flowers, but sometimes technological motifs like airports and trains can also be found. Two basic types of paintings can be distinguished in the way the truck sides are done. The first is simple painting, which is basically a picture on each segment on the sides with some additional ornaments. The second type, which leaves no square inch uncovered, is the Disco Painting’. These disco trucks are the real master pieces. Every time you look at them, you discover new images and decorations. But whether â€Å"simple† or â€Å"disco†, the paintings on the sides are never identical, and not only because the name of the owing company is written in Urdu on one side and in Roman on the other. [pic] 1.3 Night view of a Beautiful Truck 6. Motifs: The motifs on the trucks can be categorized in five groups: 1. Idealized elements of life, such as the romanticized village, landscapes or beautiful women. [pic] 1.4 Beautiful scenery painted on a Truck’s back 2. Elements from modern life, such as pictures of political figures or patriotic symbols. FIG:1.5 [pic] 3. Talismanic and fetish objects, such as horns, yak tails and items of clothing. FIG: 1.6 [pic] 4. Talismanically or religiously loaded symbols, such as eyes and fish. [pic] 1.7 Painted Eyes painted on the front top of a Truck 5. Obvious religious symbols and images, such asShow MoreRelated The Culture of Pakistan Essay examples1064 Words   |  5 PagesThe Culture of Pakistan I am always fascinated with other peoples cultures. The New York or Californian culture always amazes me although these states are in the United States. These areas of the nation seem very different than Texas. I do not have any friends that have recently moved here from another culture so, I set out to my neighborhood Stop N Go. The clerks at this convenience store are all from other countries. One clerk whom I have talked to many times, named Sohail Shah, always spokeRead MoreBasmati Rice: From Production to Market Essay640 Words   |  3 PagesHaryana, Jammu Kashmir, Himachal Pradesh, Delhi, Uttarakhand, Uttar Pradesh and Bihar. Basmati is also grown in a state occupied by both India and Pakistan which is named Punjab. Over 60% of India’s total rice cultivation comes from the state named Haryana which is located in India’s north, just below Punjab, the state occupied by both India and Pakistan. More recently, America has started producing basmati, and exports to s ale points all around the world. Basmati has been produced for thousands ofRead MoreModernization and Dependency Theory1122 Words   |  5 Pagesthis paper discusses Pakistan’s predicament in the light of the principles of the development theory: modernization and dependency theories. Both the theories relate to the implications of development in Third World countries; in this case being Pakistan. For a country to be seen as modern, modernisation theorists say it has to undergo an evolutionary advance in science and technology which in turn would lead to an increased standard of living for all (Maria Keet). On the contrary dependency theoristsRead MoreA Cultural Blockade in Khaled Hosseini ´s The Kite Runner795 Words   |  4 Pagesinvade and the Taliban become the dominant influence in Afghanistan. Amir’s sumptuous lifestyle comes to an end, and the values of not only his father but also his society begin to impact him and he realizes how much he does not belong i n his own culture. Amir is taught the virtues of being a good man, however when the opportunity presents itself to demonstrate his teachings; Amir realizes how different he is from the ways of his father. Baba teaches Amir the ways to become a virtuous man, howeverRead MoreMalala Yousafzai : Fighting For Education Essay1177 Words   |  5 Pagesfundamental justice that everyone should have, but most times that right is denied. There s many reasons why people, states or countries may not take education seriously. Pakistan is one country that has the most curtailment on education towards women. Malala Yousafazi became a young activist, she stood up for her people in Pakistan to restore the rights of education to women. Her journey began when she was just the age of fifteen; she was shot on her head near the school bus by the Taliban in 2012Read MorePorters Five Forces Analysis of Automotive Industry in Pakistan and Bangladesh1734 Words   |  7 PagesEnterprises) that is engaged in (Vehicle or Electronics Item) manufacturing and selling business in US and Europe. As per Company’s Global Expansion Plan, ALPHA Enterprises desires to expand its business network (Both Manufacturing and Selling) either in Pakistan or Bangladesh. Your Department has been tasked by CEO to conduct a Strategic analysis of Business/Industry for both the countries. Keeping this in mind Q1: Conduct a Strategic Analysis using Michael Porters Five Forces and on the basis of said analysisRead MoreAnalysis Of Sattar Buksh And The Common Wise Man On The Street Who Has A Strong Entitled Opinion On Every1751 Words   |  8 Pages whether we were a political/apolitical. We needed to find our niche. Pakistan being the biggest tea importer of the world and yet all our cafà ©s served only coffee. So we started discussing that there needed to be a cafe that served a cup of tea without making it seem like it was a poor man’s beverage. We aimed to combine the western culture that Pakistan had adopted with Pakistan’s own tea drinking truck art painting culture. 2. Do you think business plans are necessary for entrepreneurship? AbsolutelyRead MoreAuto Industry Analysis in Pakistan8638 Words   |  35 PagesINDUSTRY IN THE ECONOMY OF PAKISTAN ITS GROWTH. ITS IMPACTS NEGATIVE AS WELL AS POSITIVE.† Syndicate # 3 Syndicate Adviser: Dr. Shagufta Zareen Members: Muhammad Naeem Arshad Abbasi Ghazala Nasir Romana Alam Naveed Akhtar Khurram Mangi Mahmood Alam Directorate General of Training Research, Federal Board of Revenue, Lahore Outline: ïÆ'Ëœ Introduction ïÆ'Ëœ Literature Review ïÆ'Ëœ Evolution of Automobile Industry with special reference to Pakistan ïÆ'Ëœ Automobile Industry in Pakistan and comparison with the IndianRead MoreThe Indian Pakistan Conflict That Is Affecting Cricket991 Words   |  4 PagesThe Indian-Pakistan conflict that is affecting cricket Issues over beef lynching India visas denial to a group of U.S religious freedom group Photoshopped politics in India What did you learn about India that you think is relevant to this course? (Mention at least 3 separate topics and write a paragraph for each one) The Indian-Pakistan war had started since 1947 and these two countries had been involve in four different wars and many borders conflicts. All these wars had seriously impacted cricketRead MoreDescriptive Essay About Nyc907 Words   |  4 Pagesthe fruit stands on the streets, reminding you that New York City even has choices for everyone even for healthy conscious ones. I lived and liked Brooklyn borough of New York City because it has so many Pakistani people, that it’s called â€Å"Little Pakistan.† There you will find tasty Indo-Pakistani food. Your taste buds will thank you for the spicy aroma, and tenderness of chicken or beef kabobs perfectly done on clay oven called â€Å"tandoor†. Chicken curry, beef curry with freshly clay oven baked Naans

Juvenile Delinquency Essay - 2036 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Juvenile delinquents, or youth that have been convicted of a crime, seem to be the norm these days. Citizens, families, and poliy makers want new programs and policies within the juvenile justice system. Researchers have found that the family structure can be a precursor to delinquent behavior, and families do not have the control or blance that they once did. As such, mew measures need to be implemented to help these families in crisis. Rehabilitation of the family unit is the answer, say many, not punishment. In response to this, new ideas have formed to rehabilitate the family unit, but first, the family structures that are precursors to delinquent behavior must be identified. â€Å"Family Life, Delinquency,†¦show more content†¦The researchers have found that single parent families correlated with juvenile delinquency, and children from single-parent homes were more likely to increase their delinquency as they passed through adolescence, whereas, children raised in two parent homes were more likely to desist from delinquent behavior as they matured. Family structures, such as, single-parent families and stepfamilies, seem to disrupt a child’s normal socialization process. In conclusion, the authors and researchers come to the agreement that â€Å"a healthy home environment is the single most important factor in preventing delinquent behavior,† (32). nbsp;nbsp;nbsp;nbsp;nbsp;In â€Å"The Path to School Failure, Delinquency, and Violence: Causal Factors and Some Potential Solutions,† the author also supports the theory that poor parenting is a key risk factor or precursor associated with delinquency. The author recognizes key risk factors of delinquency such as, â€Å"poverty, dysfuntional and chaotic families, incompetent parenting, and negative parental attitudes toward education† (Walker, 1999, p.2). These risk factors provide a fertile breeding ground for the development of delinquent attitudes and behavioral styles among the children exposed to them. At the core of Mr. Walker’s article is the fact that these risk factors need to be reduced and/or eliminated. Parents need to recommit themselves to raising their children safely and effectively.Show MoreRelatedJuvenile Delinquency1154 Words   |  5 PagesDiscussion In common parlance, there is an understanding of juvenile delinquency as meaning adolescents breaking the law or participating in mischievous behavior. Defining juveniles as being under the age of 18 years is the general rule of thumb because, in the current legal system, upon reaching this age individuals can be tried as adults, serve in the military, and, in some states, consume alcohol. (Reckless, 1972) One may ask why juvenile delinquency is viewed as a separate construct from adult deviantRead MoreJuvenile Delinquency2109 Words   |  9 PagesJuvenile Delinquency 1 Juvenile Delinquency: Features, Causes and Solutions Shen Cheng Class: 110 Teacher: Stephanie February 29, 2012 Juvenile Delinquency 2 Outline I. Introduction Thesis statement: Nowadays, there is no denying that Juvenile Delinquency has become one of the hottest social issues. The features, causes, and solutions of Juvenile Delinquency will be discussed about in this research. II. The features of Juvenile Delinquency A. The average age of juveniles who commitRead MoreJuvenile Delinquency2343 Words   |  10 PagesOpener: B. Thesis statement: This term paper explores how family issues attribute to juvenile delinquency and how to overcome it. II. First and foremost, an unstable family structure is one of the contributing factors to juvenile delinquency. A. Single-parent household vs. two-parent household B. Child maltreatment 1. emotional neglect 2. physical abuse III. Secondly, studies have shown that juvenile delinquency is conclusively related to the family environment. A. Family cohesion B. Increasing numberRead MoreJuvenile Crime And Juvenile Delinquency1322 Words   |  6 PagesVersion). Juvenile crime, in law, term denoting various offense committed by children or youth under the age of 18. U.S. official crime reported that in the mid-1900’s â€Å"about one-fifth of all persons arrested for crimes were under the age of 18† (Funk Wagnalls, 2014). Such acts are sometimes referred to as juvenile delinquency (Funk Wagnalls, 2014. Offering constructive programs reduces juvenile delinquency and reduces recidivism. â€Å"From the beginning, the principal consideration of the juvenile courtsRead MoreJuvenile Delinquency : Adult Delinquency2861 Words   |  12 PagesAlexis Kelly SOC 333 William Franks Spring 2015 Juvenile Delinquency Prevention Programs What is juvenile delinquency? Juvenile delinquency relates to minors who commit law violations. Instead of adults commiting â€Å"crimes’, juveniles are considered to commit â€Å"delinquent acts†. Society sees juvenile delinquents as immature and in need of guidance, which is different to adults, who are seen to be responsible for their crimes. Juvenile delinquency can occur in any community, neighborhood, and schoolsRead MoreJuvenile Delinquency2264 Words   |  10 PagesJuvenile Delinquency is the participation of illegal behavior by a minor who falls under a statutory age limit. A delinquent is a minor who commits a crime or a status offense. A status offense is conduct that is illegal only because the child is under age i.e. smoking cigarettes (Senna 10, 20). The cases of Eric Smith, Lionel Tate, and an unidentified NJ child are similar only because, they are guilty of killing another child, but the Criminal Justice System treated and punished them very different lyRead MoreJuvenile Crime And Juvenile Delinquency1458 Words   |  6 PagesDay in and day out residents and visitors to the Boston area are affected by juvenile crime and delinquency. Though the crime rates in MA and across the nation are on a steady decline, these juvenile crimes are still considered a serious matter that needs attention. It is thought that juvenile offenders do not cope as well with the criminal justice system as well as adults may be able to and therefore there needs to be a focus on how the system can better aid in the rehabilitation of these youthfulRead MoreJuvenile Delinquency Essay1646 Words   |  7 PagesA juvenile delinquent offense is an act committed by a juvenile for which an adult would be tried at a criminal court. New statistics give an alarming picture: juvenile delinquency is higher as never before. According to the census bureau, in 2008 there were 1,653,000 recorded delinquent offenses in the United States. This is a 23.6% increase from 1990 when 1,337,000 delinquent offenses occurred. Today, a lot of people demand lowering the age of criminal responsibility and draconian penalties (JensonRead MoreThe And Prevention Of Juvenile Delinquency970 Words   |  4 PagesJuveniles in the justice system is an issue relevant not only to people in the criminal justice system but to society in general. There have been a number of studies done that link serious behavior problems in children to adult criminal conduct. In more recent years, there has been more research done regarding the causes and prevention of juvenile delinquency. The Department of Juvenile Justice lists 3 broad categories with many subcategories to help us understand what contributes to juvenile delinquencyRead MoreJuvenile Delinquency Is A Problem1508 Words   |  7 PagesJuvenile Delinquency When looking into the history of United States and elsewhere juvenile delinquency is a problem and has been one for over a century. Like other systems in place, the system involving juvenile delinquents has gone through many stages. In the case of the juvenile delinquency, it has gone through four stages, with us presently in the fourth. The causes behind juvenile delinquency are still unknown even today. Some blame it on the current culture, the over-exposure to violence

Brand Community Management

Question: Discuss about the Brand Community Management. Answer: Introduction Brand community has the ability to increase the loyalty of the customers who are engaged with the specific product, service or brand. From the starting of 21st century till now, brand communities have been a very famous topic for the researchers in the marketing literature. There are both positive as well as negative impacts of brand community on the buying behavior of the consumers. Positive impact includes increment of the customers loyalty as brand community is considered as the positive path to the brand loyalty. Along with this, it improves oppositional loyalty towards the brand of competitors, influence the behaviors of the customers creates value and impacts on the purchase intension of the customers. On the other hand, there are some negative impact also i.e. Feeling pressure due to the rival of brands and the users, inter-group stereotyping and demeaning rival brand communities etc (Sahay Sharma, 2010). The concept of brand community provides a better understanding of relat ionship between specific brand and the customers. This report describes the review of most important and relevant definitions of the brand communities. Further, the characteristics of the consumer communities are described in the report. Along with this, the way of brand community which impacts the consumers purchasing behavior towards the particular brand is described. At last, report provides some implications for brand management for the future research (Grzeskowiak Sirgy, 2007). Concept of brand community: Literature review Brand communities are considered as the instrument which contributes towards strengthening consumer-brand relationships. According to Muniz and OGuinn (2001), brand community is the specialized and non-geographically bound community which is based on the set of social relationships among the admirers of the particular brand. It is clear that they considered the community to be specialized as it creates the branded products and services. But, the discussion of brand community is not limited to geographically and it means that customers are not compelled to live in the same physical area (Gentile, Spiller Noci, 2007). The concept of brand community is based on the consumers who have developed the attachment towards a specific brand. Another point of view related to brand community has given by Bagozzi and Dholakia (2006). According to them, brand community is basically a group of consumers who share interest for the brand and well-developed social entity. In this, members are engaged jointly in a group to complete the common goals and commitment. In the marketing literature, brand communities are described on the basis of culture of consumption (Mathwick, Malhotra Rigdon, 2001).. Consumers and their community are focused for the particular brand but they can move towards another brand due to strong competition in the market. Recently it was verified that the brand community can be formed around the dominating brand such as Coca-cola and Red Bull. Further, the key concept of operations of brand community is engagement. The engagement of the customers towards specific brands has various reasons. The engagement of the customers depends upon multidimensional set of reasons. According to Hollebeek (2011), customers brand engagement is the level of motivational, brand related and context depended state of mind of consumers having the specific level such as behavioral, cognitive and emotional activity in the brand interaction. So, the consumers engagement towards the brand community depends on the different level of intensity (Fischer, 2011). Hennig-Thurau argued that there are eight factors by which consumers can be motivated to engage within the brand communities and among those factors social benefits are the most important factor. Those factors are expelling negative feelings, self-enhancement, advice seeking, and concern for other consumers, economic benefits, helping the company and platform assistance. Consumers are inspired to join any brand community due to specific benefits and advantages. The consumer engagement towards the specific brand provides them the rise to experience and interact with the members of the community. The deeper level of customers engagement creates, builds and improves the relationship of consumers with the community. Building brand community According to Richardson, OSullivon and Collins (2011), one of the important features of the brand community is that the formation of brand community happens sometimes with any organization or company as the brand community is usually originated by the consumers rather than the company. Based on some studies on the brand community, it is observed that the input of companies by the investment in the brand community can improve the growth of the community. The growth can be obtained by the interaction between the companies and community members and provide them the services and products based on their needs. The formation of brand communities takes various steps and some factors which are necessary for the brand community. According to the researchers, building brand community needs one or few people who are strongly involved in the specific product category and highly committed to the brand. For the formation of brand community, interaction is also important between the customers and t he brand. There are many other researchers who considered that to establish and form the brand community is an ongoing entity in which some conditions must be satisfied i.e. prior membership of sub-culture and willingness to take part in the sub-culture activity etc. having the good understanding of formation of brand community enables the companies tri forecast the information about the particular brand by analyzing the opportunities to interact with the members (Hellier et al, 2003). Brand customer relationship by Brand community Every brand has the specific identity and consumers can connect and share the identity by experiencing the brand. Brands can ultimately provide the identity to the consumers. In this way, the concept of the brand goes beyond the benefits and features and develops the psychological the deeper level of psychological connection with the customers. Relationship marketing has now become the important part of the business in recent years. It focuses on maintaining the relationship with the existing customers rather than attracting new customers for the products and services. By doing this, the aim is to gain the greater proportion of the existing customers who purchase the products. The relationship marketing focuses on the interaction between the sellers and buyers and concerned for the winning the customers by maintaining the link between the customers and the services provided by the company. To build the strong brand provides various financial rewards to the company. In the various mar kets, brands are becoming instilled with the personalities of the customers and they are maintaining and developing relationship with the brand. A study in UK demonstrates that the strong brand loyalty is the habit, intergenerational influence, emotional security and fir with the personality of the consumers (Capece Campisi, 2013). The Brand Ladder: Advancement of brand towards relationship Brands are the first and foremost identifiers in the market. The brand of every person is different. Basically, brands are the assurance of the performance, quality and functional benefits. The customers and individual consumers build the relationship with the brand. So, the brand has become the symbol of personality of the consumers. Brand of the specific product or service is anthropomorphic in nature, personal for the customers and becoming the essential parts of the life of the consumers. If the brand is missing in the market then consumers fell that they are missing something in their lives. Now, brand has established itself as the milestone in the individuals life. Customers always feel connected with the brand of the particular product or service. On the basis of brand attributes or brand personality, consumers are able to develop the strong relationship with the brand (Brogi, 2013). Putting together the perspectives of the consumers and based on the evidence in the research, it is observed that in the brand ladder, customers are connected with the brand and brand relationship for the long-term are developed based on some dimensions: Brand quality- Brand can be considered as the trustworthy and reliable partner who gives sense of being respected and presence of brand in the market. Self-connection- This is dimension by which the brand of the particular product or service focuses in the life of consumers. The past, present and future of the brand depends upon the choice of the customers. It also includes the encouragement to face the diverse circumstances. Intimacy: It represents the strong beliefs about the good performance of the product and the service in the market. It combines the brand relationship memory and experiences by the customers for the particular product or service (Sicilia Palazn, 2008). Commitment: Any relationship in business is based on the commitment. The commitment in the brand depicts the long term of stability and brand relationship of company with the customers. Commitment is important to maintain the relationship in the market. Love and passion: These are the affection based feelings of the customers for any particular brand. These feelings indicate affection and passion, warmth, feeling of uniqueness, possessiveness or the specific brand, and positive feelings towards the desired brand (Grewal, Hardesty Iyer, 2004) The ladder of brand towards the customer relationship can be depicted by the figure which is given blow: Figure 1: Brand Ladder (Source: Casal, Flavin, Guinalu, 2010) The brand community of the products and services has an important role in establishing the long-term relationship with the customers. Customers have different attitudes and behaviors towards the different brands. The brand community provides a kind of passion to the customers towards the brand. By the brand community, customers are able to know about the message of a particular brand. Along with this, brand community establishes the long-term commitment for the customers in terms of quality and prices. Brand has become the important part of customers life so, the customer always feel self-connected and concerned about the brand. The customers and users take part in co-creation of brand value and this process includes high mutuality. The evolution and development of relationship depends upon the needs of the customers. On this basis, there are some factors in the brand community which support the long-term relationship with the customers (Casal, Flavin, Guinalu, 2010). Those factors a re as follows: Trust- Trust is the main factor in building long-term relationship and partnership in the business. The perceived trust of consumers can affect the customer satisfaction related to the product or service. Trust impacts the prior experience and satisfaction of the customers. So, trust can be an outcome related to the number of attributes in the purchasing behavior of the customers (Okonkwo, 2007). Satisfaction- This is the overall level of customers delight and experience with the service. Satisfaction can be considered as the consumers fulfillment response. Customers are dependent on the direct experience of the services. Brand loyalty is the result of customer satisfaction and the customer satisfaction provides the basis of ling-term relationship with the particular brand. Customer satisfaction has the direct impact on the brand loyalty having quality (Zaglia, 2013). Conclusion From the above discussion, it is observed that the value and importance of the brand relationship and brand community are increasing. It is most important to develop and maintain the long-term relationship with the customers as brand is becoming most important part of consumers life. A successful brand relationship requires the analysis about the brand such as where the brand is working in the brand ladder. Further, from the discussion in the report, it is analyzed that there is the need to define the nature of the brand to build up the long-term relationship with the customers in the market. Customers like to stay connected with the brand as they develop strong relationship with the particular brand. Consumers are inspired to join any brand community due to specific benefits and advantages. Companies are using relationship marketing as Relationship marketing focuses on maintaining the relationship with the existing customers rather than attracting new customers for the products and services. In the relationship marketing, brand community plays an important role. Customers always feel connected with the brand of the particular product or service. On the basis of brand attributes or brand personality, consumers are able to develop the strong relationship with the brand. References Brogi, S., (2013), Online brand communities: a literaturereview, ProceedingsofWCBEM2013?2nd World Conference on Business, Economics and Management Capece, G., Campisi, D.,(2013),User satisfaction affectingtheacceptanceofane?learningplatformasameanforthedevelopmentofthehumancapital: BehaviourInformationTechnology,32(4), 335?343 Casal, L.V., Flavin, C., Guinalu, M., (2010), Relationship quality, community promotion and brandloyaltyinvirtualcommunities:Evidencefrom freesoftwarecommunities.InternationalJournalof InformationManagement,30:357367 Fischer, K., (2011), Brand Community Management, MarkeZin,specialedition Gentile, C. Spiller, N. Noci, G., (2007), How to sustain the customer experience: an overview of experience components that co-create value with the customer: European Management Journal,25, pp.395410 Grewal, D., Hardesty, D. M. Iyer, G.R. , (2004), The effects of buyer identification and purchase timing on consumers perceptions of trust, price fairness, and repurchase intentions: Journal of Interactive Marketing, 18( 4)pp. 87-100 Grzeskowiak S., Sirgy M. J., (2007), Consumer Well Being(CWB):TheEffectsofSelfImageCongruence, Brand Community Belongingness, Brand Loyalty, and Consumption Recency: Applied Research in QualityofLife,2(4):289?304 Hellier, P.K., Geursen, G.M., Carr, R.A., Richard, J.A., (2003), Customer repurchase intention: a general structural equation model: European Journal of Marketing, 37(11-12), pp. 1762-800 Mathwick, C. 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